A6 Reverie FAQ

So what is the A6 Reverie, exactly?

The A6 Reverie is the dress watch I’ve always wanted to make. When I first started Alexander James Watches, the plan was to build the kind of watches I love—starting with a sport model, then a pilot, and eventually, a proper dress watch. But somewhere along the way, I got pulled into what was trending: dive watches and GMTs. The A3 Omen was a start in the right direction, with dials skewing more dressy, but a pure dress watch with no lume and highly polished indicies had always been on my mind. 

I made a brief attempt with the Pinnacle Moonphase a while back, but the timing wasn’t right—and honestly, neither was the design. So I shelved the idea.

Now I’m coming back around to the idea of a simple, purely dress watch, not because it’s what the market’s asking for, but because it’s what I’ve wanted to make since day one.

The A6 Reverie is that moment—returning to the core of why I started all this. Simple, elegant, quiet. The kind of watch that doesn’t need to shout to be noticed.

Why now?

I originally intended to release the A6 Reverie a couple months after the A3 Omen Quartz Kickstarter campaign, but with tariff situation, numbers are fluctuating by the day, and I've had to delay the start of the Kickstarter campaign due to this, among other reasons. 

Thankfully, the de minimis tariff exemption still applies until the beginning of May. The A6 cases can be made in small batches, so I'm hoping to get small batches of these cases in prior to May ASAP in order to beat the incoming tariff. I've placed my initial case batch order today (4/10), and will make orders accordingly based on pre-orders. 

It made more sense to me to push this release up sooner and push back the Kickstarter, since I could get these A6 watches made without a tariff hit, whereas the A3 Omen Quartz is going to have a tariff hit no matter what, since those components will be crowdfunded. 

Why such a short period?

It's all because of the timing with the de minimis tariff exemption. I'm trying to get all of the parts as quickly as possible, while giving me some buffer to the end of the month. Having a concrete number of watches I need to build is essential to ordering the cases! 

What would the price have increased to?

I can't tell you exactly, since it's based on when the goods arrive here in the USA, but if I were to release these in June or July, I wouldn't know what the import tax would be. As the numbers stand on 4/10, it the total tariff would be somewhere between 90% and 145% for the parts that come from China. While the entirety of the watches aren't made from Chinese parts (Japanese movement, my USA assembly labor), there would be a sizeable price increase for a final price of a whopping $450! 

Why Limited?

I only have so many parts that have arrived/will arrive in time, and can be sold at the price points I've calculated. Anything shipped to me after May will impact the price drastically, and I don't feel great about selling these pieces for some unknown or variable price. If I am able to sell through all of limited availability I do have, I may revisit the design with some new colorways or variation, and of course, higher prices.

When will these watches ship?

I am waiting on cases and dials, which will get here before May 1st. Once they arrive, I will begin assembly, so I would expect them to ship to you no later than May 15th, 2025.

Is there a funding goal?

No. There is no goal number to reach with this release. I already have the hands sets and movements in the workshop, and the dials have already been completed and ready to ship. I will simply be purchasing the exact amount of cases  needed, so a goal isn't necessary for this release.